.01
The team
Our operations are cutting-edge, in that our global workforce is distributed. We work with a collective of vetted collaborators around the world, creating measurable and impactful results.
APOLLA ECHINO - FOUNDER, CREATIVE DIRECTOR + FILMMAKER
Apolla Echino is an award-winning director, an amateur surfer and a member of the Métis Nation of Alberta. As a director with large-scale production experience, Apolla possesses an intimate understanding of how the world behind the camera profoundly shapes the one in front of it.
Her activism finds powerful expression through filmmaking, having contributed to some of the most influential documentaries of the past decade, including "The Game Changers" with Executive Producer James Cameron and the Academy Award-winning team behind "The Cove". She has directed "The DNA of Adventure," which premiered at the 2019 Tribeca Film Festival, “A Woman’s Guide to the World” an adventure series, and the narrative feature film “A New York Love Story”, in addition to 50+ commercials. Her films have been distributed by Apple, Air New Zealand, The Surf Network, Outside TV and Amazon.
NILS KNOOP - CO-FOUNDER, STRATEGY + COMMUNICATIONS DIRECTOR
Nils is a brand activist and storyteller who is passionate about the oceans, rivers, mountains and protecting life outdoors. Although his home base is officially in Hamburg, Germany and Baja California Sur, Mexico, Nils is working remotely from around the globe. With 17+ years of experience in marketing and communications strategy, he is an expert when it comes to inspiring and impactful storytelling.
As a former sports journalist, Nils worked as a consultant for Red Bull and several football clubs in Germany and Brazil before moving to Nike in 2013 as Corporate Communications Manager.
Today, Nils excels as a strategic advisor and consultant to several impact organizations and tries to implement a waste management system in his local community in San Juanico, Baja California Sur, Mexico.